Updated: Apr 23, 2020
I think it’s fair to say you want to be the best advisor you can be, both for the good of your clients and your own self-image.
But how do you do this? In today’s ever changing world, so many factors are at play and people’s expectations when it comes to your reach are pretty high. If you want to succeed you definitely can’t coast on charm and luck.
The modern world runs on technology and the modern consumer and client expects you to have mastered the latest advancements and have incorporated them into your everyday practice.
So what tools should modern advisors have in their arsenal? That’s what we’ll look at this week.
Presentation may not be everything, but its importance must be stressed. How you present information to your clients is a vital part of their comprehension.
Clients need to feel involved and informed in the process and they need to feel confident in their advisors’ abilities. This is why successful advisors cannot skimp or play it safe when it comes to presenting information to their clients.
The good news is technology is here to help.
By clearly laying out solid financial plans advisors can increase client engagement and satisfaction. Don’t overlook the software that can improve your process.
Life is complicated and tends to (sometimes) get overwhelming. With so many wants and needs entering our lives we find ourselves with numerous financial accounts designed to serve the differing requirements of our lives.
Naturally this can get confusing and stressful.
Enter account aggregation. By compiling the information into a single place money management becomes much easier.
You can see how this technology is something advisors should be using. No longer will you have to divide and conquer mountains of financial paperwork in order to understand your clients’ financial status.
Aggregation software is becoming a major presence in the business world, so you don’t have to look far to find the help you need to manage this asset. Aqumulate, CountAbout, Moneydance, Personal Capital and PocketSmith are just some of the systems you can work with to help your clients.
This amazing technological advancement will prove to make life easier and less stressful for both you and your clients.
One of the important factors many advisors overlook is the importance of social media. An online presence is absolutely vital for success in the modern marketplace and social media is a part of this.
Twitter, Facebook, LinkedIn, these are so important when building and maintaining your business. You can use these to promote your services and interact with your clients. With the decreasing prominence of both television and print advertising, this is potentially the best way to attract new business.
Hootsuite also deserves a mention, as this can help you manage your social media presence.
Technology has changed how businesses operate and promote themselves and this is a good thing. Do not overlook the amazing innovation of social media when building and growing your advising career.
Modern tools have changed how the business world works and a successful advisor needs to know this. Be aware of the tools—be it presentation, aggregation, social or other— that are available in today’s market and use them. Your clients will thank you.